Pitch script · 5 minutes
English on stage. Your Italian underneath.

Before we start, raise your hand: how many of you have been to a physiotherapist at least once? [wait] Now be honest: how many kept going after the massages? And how many, at home, actually did the exercises? [wait] There you go. We are Ri-Hub: physiotherapy without everything that makes you quit.

Your physiotherapist, wherever you are. Live for a year now.

[02] When I say physiotherapist, you picture hands. More than half of Italian physiotherapists don’t use them: 60% work with exercise, fewer than one in a hundred with massage. The real work is done by the patient, at home. [pause] In Europe 400 million people need rehabilitation and two out of three stop early: six to nine months of waiting in the public system, 40 to 50 euros a session in a clinic, with parking to find.

[03] In my work I see patients every day: they come in, after three sessions they feel better, and they vanish. Recovery is done by movement, and at home people drop it: rehab doesn’t fail for lack of care, it fails for lack of continuity. For us, movement is life: a still life shuts down the body and the mind with it. And the timing is right: since 2021 it is in the national guidelines, and two bills would make it doctor-prescribable.

[04] This is where we come in: a real physiotherapist, one to one, by video call, watching how you move and correcting you while you do it. And this is not a fallback: 60% of Italian physiotherapists work mainly with exercise, not with the treatment table. The physiotherapy people picture is not the one that is actually practised. Not recorded videos, not a prototype: an app in the stores, professionals on the national register, 26 languages. And the limit, from me: manual therapy needs presence. It starts with a free assessment, then two or three sessions a week, always the same physiotherapist. And you do it from wherever you are. But the real question is this: with us, do people finish the course? [pause] Four in five see it through: eighty-one closed programmes.

[05] And that is not all: 879 sessions, 58 customers, 215 euros average per patient, and one in two who finish a programme buy another. 4.9 satisfaction score.

[06] Is anyone else doing it? Look at the map: on one side self-service apps, cheap but with no physiotherapist; on the other the clinic, which costs and means travelling; and rehabilitation hardware worth thousands. We combine what matters: a real professional, and all you need is your phone.

[07] The market: 270 billion globally, 5 billion in Europe. The concrete part is the Italian slice, 20 million, almost empty.
And people think physiotherapy is hands: most of it is exercise, and almost nobody delivers it remotely.

[08] Our advantage is not the technology: we already own the demand. 4,822 keywords on page one of Google, clicks up 1,056% since April: people looking for help find us, and we did not pay for it. Plus a community of 4,200 people. And physiotherapists come to us too: 500 applications from the first post, 35 selected.

[09] And the model stands up. A single session is 29.90, thirty minutes in which the physiotherapist looks only at you, or 49.90 for the fifty-minute session. Tax-deductible: The physiotherapist earns what an in-clinic associate earns, 14.90 stays with us. The groups are already in the product: same condition, same time slot, up to six patients.
Already at two the margin becomes 24.80, and with a full group, 99. And we are opening Ri-Hub Junior, physiotherapy for children and teenagers: fifty minutes at 59.90, with a specialist in developmental age — in Italy that session costs between 80 and 120 euros.

[10] Three years, built on those margins and not on multiples: from 300 to 2,000 sessions a month, revenue from 100 to 670 thousand, and EBITDA crossing zero in 2029. Years four and five take us to 2.6 million: those two are indicative, the first three are the ones we commit to.

[11] There are three of us: Daniele the clinical protocols, Simone operations, I product, business and growth.

[12] We built the product and paid for it ourselves, and today the service covers its own costs: the capital is not to stay alive, it is to make it known. We are raising 400 thousand euros on a SAFE, 2.5 million cap, 20% discount, roughly 16% of the company. Half into acquisition and education, half into team and operations. And it has to buy this: groups in January 2027, a hundred paying patients a month, the first EU country by late 2027.

[closing] And I close the way I opened. At the start almost all of you raised your hand, because almost all of us, sooner or later, dropped physiotherapy along the way. Ri-Hub exists for that: so that hand never has to go up again. Thank you.