SpinUP Award · Innoweek 2026

Your physiotherapist,
wherever
you are.

A real physiotherapist, yours.
Online or in person, from 29.90 euro.

Daniele Carretto · Simone Moreno · Francesco Pavani

€400kraising
SAFEinstrument
Live today
The problem

It’s not a massage.
It’s guided movement.

400M1 people in Europe need rehabilitation
Italian physiotherapists2
60% exercise27% manual9% education
0.9% massage
For every 9 people who start a course of care
make it to the end
stop along the way
2 in 33 don’t complete their rehabilitation
Why they stop
6-94
months waiting
in public care
40-50
euro per session
in a clinic
02 / 09
The solution
Live now
🇮🇹🇬🇧🇪🇸🇫🇷🇩🇪🇵🇹🇳🇱🇵🇱🇷🇴+26 languages
Download onApp Store Get it onGoogle Play
Physiotherapist
Patient
Free initial assessment
A plan built around you
Always the same physiotherapist
What a session actually is

A live video call, one to one.
30 or 50 minutes, from home.
Not a library of exercises.
Not a chatbot.

A real platform, already in use.

03 / 09
The market

A huge need,
still unanswered.

How we reach it · next 12–24 months
1
Organic & education
2
Creators & podcasts
3
Paid, gated
4
B2B · clinics & partners
4×5
Adoption

US telemedicine adoption
post-Covid (11%→46%)

20216
National guidelines

tele-rehabilitation
recognised in Italy

TAM
~€270B7
rehabilitation, worldwide
SAM
~€5B
tele-rehab, worldwide
SOM
€20M
online rehab in Italy
04 / 09
Traction

One pilot year, mostly organic.

882sessions428 B2C454 B2B
60patients48 B2C12 B2B
1 in 2repeat purchase49 of 96
€269avg revenueper patient
★4.9satisfaction
★4.8Trustpilot39
5.0Google27
5.0App Store7
05 / 09
Business model & sustainability
price per session
€29.901-to-1 · 30 min
1514.90
€49.901-to-1 · 50 min
2524.90
€59.90Ri-Hub Junior · 50 min
3029.90
€24.90 / €14.90group 50/30′
8.3016.60
€79.90in person · 50+30 min
5029.90
€95.90in person · Junior
6035.90
€ to the physiotherapist€ to us

How we earn.

€100k
€316k
€723k
€1.55M
€2.88M
20272028202920302031
Revenue1003167231,5492,877
Variable−50−145−302−657−1,220
Fixed−262−283−332−590−820
EBITDA−212−112+89+302+837
×7.2 in three years, ×29 in five · break-even in 2029
 2030–31 indicative
06 / 09
The team

Three founders,
full-time with the round.

Backed byIkigai
Daniele Carretto
CCO & co-founder
Protocols & clinical quality
Physiotherapist, reg. no. 2019
3 days a week
Simone Moreno
COO & co-founder
Operations & service
Physiotherapist, reg. no. 1884
3 days a week
Francesco Pavani
CEO & co-founder
Business, product & tech
From idea to app
Full-time
07 / 09
What we’re raising

Now we know
what to scale.

The roundSAFE
€400,000
converting into equity · round open 1 Dec – end Feb
innovative startup: 65% tax relief for individuals
200kAcquisition & education
200kTeam & operations
The sequence
1New funnel livemonths 1-3
2In-person networkcity by city
3Acquisition scalesmonths 4-18
4B2B: 1 → 4–618 months
08 / 09
Q&A

The future of rehabilitation
isn’t only digital. It’s continuous.

Your physiotherapist, wherever you are.

Francesco PavaniCEO
Simone MorenoCOO
Daniele CarrettoCCO
info@ri-hub.it +39 345 513 3700 ri-hub.it app.ri-hub.it
Download the Ri-Hub appDownload the app
09 / 09
Appendix

Supporting material.

Our advantage

We grow where it costs us nothing.

paid to acquire
these organic clicks
€0
7.9
Apr
16.4
May
34.0
Jun
46.9
Jul
59.8
Aug
110
Sep
organic clicks per day · Sep 1–26
5,685
keywords on page one
last 28 days
2,119
in the top 3
368,628
impressions per month
84%show up via the quiz,
vs 23% via the calendar
500+physiotherapist
applications
4,200+people in our
community
A01
The landscape

A live
physiotherapist,
at a price
people can afford.

Not a programme that ends:
your partner in movement.

Affordability →
Self-service apps
Ri-Hub
Hardware
Self-employed,
in clinic and online
Live physiotherapist →
A02
How we use it

How we use the €400k.

18-24 months for one thing only: making the service known. Teach movement, go where people are, and sell.

Acquisition & education€200k
  • Content, creators & podcastspeople who already have an audience: video, social, influencers€50k
  • B2B & partnershipsnone of the three of us comes from B2B: we hire for it€90k
  • Advertising gated testwe only scale it once it’s profitable€40k
  • Events, trade fairs & presstake Ri-Hub where the right audience is€20k
Team & operations€200k
  • Founders (3) full timeminimal pay, topped up by revenue€100k
  • Growth owner on performanceowns the CAC, paid on results€30k
  • Community & patient caregrowing the community and caring for patients€40k
  • Medical director & legalpart-time physiatrist, €2k in-clinic contract€30k
A03
Appendix · Roadmap

Where we’re going.

Today · 2026
Online physiotherapyLiveThe core, already live and used
“Movement is life” campaignShow people that movement helps,
and bring Ri-Hub to where they are.
2027 – 2028
Scale with the roundTowards 100 paying patients/month and 4-6 B2B partners
We switch on group sessionsSame condition in one class: more margin,
already built into the app
Partner networkNutrition, psychology, osteopathy: all-round wellbeing
Vision
European expansionApp already in 26 languages: technically ready
Ri-Hub XR · immersive rehabilitation
Ri-Hub AI
Apple Vision Pro · AR/XR
Meta Quest VR
VisionRi-Hub XR + AI

Movement read and guided by technology,
always supervised by a professional.

A04
Clinical governance & compliance

Regulated, by design.

Coming DDL 287 & 1231 under review in the Senate · not yet law
doctor prescription inclusion in public coverage tax-deductible costs
Tele-rehabilitation recognised6National telemedicine guidelines, State-Regions Agreement (231/CSR, 2021) and Ministerial Decree 77/2022.
Liability held by Ri-HubPhysiotherapists registered with the FNO TSRM-PSTRP board and insured. Ri-Hub owns the platform and clinical governance.
Triage by senior physiotherapistsOnly our most experienced physiotherapists, following internal guidelines. Out-of-scope cases go in person.
Health data protectedArt. 9 GDPR: EU hosting, access limited to the physiotherapist, informed consent, minimised data.
Out-of-pocket paymentNo exposure to public tariffs or spending cuts.
Not a medical deviceThe physiotherapist always decides. AI stays supportive, outside the SaMD/MDR scope.
A05
Sources

The sources behind the data.

Figures verified against public, authoritative sources.

1
~400M people in Europe need rehabilitationWHO Regional Office for Europe (2022)
Global Burden of Disease 2021 · 195 countries (2025)
2
60% therapeutic exercise,
27% manual therapy, 0.9% massageFisioScience, Osservatorio 2025
survey of 959 private-practice physiotherapists
3
~2 in 3 don’t complete their rehabilitationJack et al., Manual Therapy (2010); Sluijs et al., Phys Ther (1993)
4
6-9 months waiting in public rehabilitation
(Italy), non-urgent referralsCittadinanzattiva
Tribunale per i diritti del malato
5
Telemedicine from 11% to 46% post-CovidMcKinsey, “Telehealth: a quarter-trillion-dollar post-COVID-19 reality?” (2021)
6
Tele-rehabilitation in national guidelinesConferenza Stato-Regioni, Rep. Atti n. 231/CSR (2021)
7
Rehabilitation ~€270B, tele-rehab ~€5B +13%/yrGrand View Research, Rehabilitation & Telerehabilitation Market Reports (2024)
A06