SpinUP Award · Innoweek 2026

Your physiotherapist,
wherever
you are.

A real physiotherapist, one-to-one
by video, at 29.90 euro a session.

Francesco Pavani · Founder & CEO

€400kraising
SAFEinstrument
€2.5Mcap
Live today
The problem
400M1 people in Europe need
rehabilitation

It’s not a massage.
It’s guided movement.

Italian physiotherapists6
60% exercise27% manual9% education
0.9% massage
For every 9 people who start a course of care
make it to the end
stop along the way
2 in 32 don’t complete
their care
Why they stop
6-93
months waiting
in public care
40-50
euro per session
in a clinic
02 / 09
The solution
Live now
🇮🇹🇬🇧🇪🇸🇫🇷🇩🇪🇵🇹🇳🇱🇵🇱🇷🇴+26 languages
Download onApp Store Get it onGoogle Play
Physiotherapist
Patient
Free initial assessment
2-3 sessions a week
Always the same physiotherapist
What a session actually is

A live video call, one to one, with your physiotherapist.
45 minutes, from home. Not a library of exercises, not a chatbot.

A real platform, already in use.

03 / 09
The market

A huge need,
still unanswered.

Go-to-market · next 12–24 months
1
Organic & education
2
Creators & podcasts
3
Paid, gated
4
B2B & corporate welfare
4×7
Adoption

telemedicine adoption
post-Covid (11%→46%)

20214
In national guidelines

tele-rehabilitation
recognised in Italy

TAM
~€270B
rehabilitation, worldwide5
SAM
~€5B
tele-rehab in Europe
SOM
€20M
online rehab in Italy
04 / 09
Traction

Where we are today.

879sessions423 B2C456 B2B
59customers46 B2C13 B2B
4 in 5complete their course
215 €average revenueper patient
★4.9satisfaction
★4.8Trustpilot39
5.0Google27
5.0App Store7
05 / 09
Business model & sustainability

How we earn,
and when it pays off.

€29.90 / €49.90price per session1-to-1, 30 or 50 min · group €24.90 or €14.90 · Junior €59.90
50% → 60%contribution marginfrom 300 to 2,000 sessions a month
18–24 mocash runwayon this round
3 hireshires on this roundgrowth, patient care, medical director (part-time)
10–20patients per physiotherapistfreelancers, not payroll · 3,000 patients in 24 months
€100k
€300k
€670k
€1.4M
€2.6M
€ 00020272028202920302031
Revenue1003006701,4002,600
Variable costs−50−135−268−560−1,040
Fixed costs−262−283−332−590−820
EBITDA−212−118+70+250+740
×6.7 in three years, ×26 in five · break-even in 2029
Revenue2030–31 indicative
06 / 09
The team

The people behind Ri-Hub.

Backed byIkigai
Daniele Carretto
CCO & co-founder
Protocols & clinical quality
Physiotherapist, reg. n. 2019
Full-time
Simone Moreno
COO & co-founder
Operations & service
Physiotherapist, reg. n. 1884
Full-time
Francesco Pavani
CEO & co-founder
Business, product & growth
From idea to app
Full-time
07 / 09
What we’re raising

Now we know
what to scale.

€400,000
SAFEconverting into equity
€2.5Mcap post-money, 20% discount
≈16%equity given up
200kAcquisition
& education
200kTeam
& operations
The sequence
1New funnel livemonths 1-3
2Margin/patient 74.50→224€months 1-3
3Acquisition scalesmonths 4-18
4B2B: 1 → 4–618 months
08 / 09
Q&A

The future of rehabilitation
isn’t only digital. It’s continuous.

Your physiotherapist, wherever you are.

Francesco Pavani
CEO & co-founder
info@ri-hub.it +39 329 475 0830 ri-hub.it app.ri-hub.it
Download the Ri-Hub appDownload the app
09 / 09
Appendix

Supporting material.

Our advantage

We grow where it costs us nothing.

spent on advertising
for this traffic
0 €
7.9
Apr
17.2
May
34.0
Jun
46.9
Jul
59.8
Aug
101
Sep
organic clicks per day
4,822
keywords on page one
last 28 days
1,917
in the top 3
297,455
impressions per month
84%show up: no-show drops
from 77% to 16%
500+physiotherapist
applications
4,200+people in our
community
A01
The landscape

A live
physiotherapist,
at a price
people can afford.

Not a programme that ends:
your partner in movement.

Affordability →
Self-service apps
Ri-Hub
Self-employed,
in clinic and online
Hardware
Live physiotherapist →
A02
Appendix · The plan

What we want to prove in 18-24 months.

Four proofs, one for each doubt an investor has about us today.
If we land them, the next seed round starts from solid ground.

1
Does the paid channel hold?Unit economics provenCost to acquire a paying customer
below margin, at full price.
2
Is the demand really there?~100 active paying patients a monthOrganic still growing,
plus a first profitable paid channel.
3
Can the margin go up?Groups live, margin at scale1-to-many sessions switched on and sold:
from €14.90 to €99 per session with a full group.
4
Is there a second engine?4-6 B2B or welfare partners invoicedCompanies and funds buying sessions for their employees.
A03
How we use it

How we use the €400k.

18-24 months for one thing only: making the service known. Educate on the topic, take it where people are, and sell it.

Acquisition & education€200k
  • Content, creators & podcastspeople who already have an audience: video, social, influencers€50k
  • B2B, welfare & partnershipstax-deductible and reimbursable: easy to sell to companies€90k
  • Advertising gated testwe only scale it once it’s profitable€40k
  • Events, trade fairs & presstake Ri-Hub where the right audience is€20k
Team & operations€200k
  • Founders (3) full timeminimal pay, topped up by revenue€100k
  • Growth owner on performanceowns the CAC, paid on results€30k
  • Community & patient caregrowing the community and caring for patients€40k
  • Medical director & overheadspart-time physiatrist, overheads and contingency€30k
A04
Appendix · Roadmap

Where we’re going.

Today · 2026
Online physiotherapyLiveThe core, already live and used
Scale with the roundTowards 100 paying patients/month and 4-6 B2B partners
«Movement is life» campaignMake people understand movement helps,
and take Ri-Hub where people are.
2027 – 2028
We switch on group sessionsSame condition in one class: more margin,
already built into the app
Partner networkNutrition, psychology, osteopathy: all-round wellbeing
European expansionApp already in 26 languages: technically ready
Vision
Ri-Hub XR · immersive rehabilitation
Ri-Hub AI
Apple Vision · AR/XR
Meta Quest VR
VisionRi-Hub XR + AI

Movement read and guided by technology,
always supervised by a professional.

A05
Acquisition · paid

Paid has only just started.

Three months of real tests on Google and Meta, on a minimal budget and in the low season.
They show the channel works, not yet how far it can scale.

€55
Cost per first visitbooked, against €215
revenue per patient
€1,547
Total ad spendover three months · €864 Google
and €683 Meta
€120
Cost per paying customerhistoric, on unstructured spend
and a funnel that leaked 69%
4.9d
From visit to first purchasemedian across patients
measured (n=13)

48 leads → 28 first visits → 2 purchases, out of 128 appointments in the period. The cost is historic: unstructured spend, on a funnel that leaked 69%.

The lever the round unlocks. The new funnel assigns each patient to a physiotherapist with a name and a face: first we give, then they bring, on commission instead of CAC.

A06
Acquisition · organic

The engine is organic.

The keywords we already rank for, and the ones still to take.

Where we already rank (August)
12,100pike push uppos. 9
9,900clamshellpos. 9
6,600lower backpos. 3
Where there’s still room (last 3 months)
33,100plantar fasciitispos. 16
5,400posture exercisespos. 16
590online physiotherapypos. 33
What people search before finding us · last 3 monthsposition · impressions
single-leg balancen. 7982
exercises to reduce a disc protrusionn. 6358
exercises for lumbar disc protrusionn. 5172
lumbar stenosis, exercises to avoidn. 5140
4,822keywords already on page one
1,917of those in the top 3
Out of 9,880 total queries over the last 28 days: the pool is there, it needs shifting towards commercial intent.
A07
Clinical governance & compliance

Regulated, by design.

Coming DDL 287 & 1231 under review in the Senate · not yet law
doctor prescription inclusion in public coverage tax-deductible costs
Tele-rehabilitation recognised4National telemedicine guidelines, State-Regions Agreement (231/CSR, 2021) and Ministerial Decree 77/2022.
Liability held by Ri-HubPhysiotherapists registered with the FNO TSRM-PSTRP board and insured. Ri-Hub owns the platform and clinical governance.
Triage by the most seniorOnly the most trained physiotherapists, on internal guidelines. Out-of-scope cases go in person.
Health data protectedArt. 9 GDPR: EU hosting, access limited to the physiotherapist, informed consent, minimised data.
Pay-out-of-pocketNo exposure to public tariffs or spending cuts.
Not a medical deviceThe physiotherapist always decides. AI stays supportive, outside the SaMD/MDR scope.
A08
Why a €2.5M cap

€2.5M is a ceiling, not a price.

€400k
how much we raise
16%
equity given up
typical pre-seed band 15–25%
20%
the discount for whoever comes in now
on the next round’s price
Why the ceiling sits at €2.5M
Product live
4,822 keywords, page 1
B2B pilot delivered
Clinical team
The category pays and scales: in online mental
health, comparable Italian platforms are worth
€17–20MUnobravo · Serenis
A09
Sources

The sources behind the data.

Figures verified against public, authoritative sources.

1
~400M people in Europe need rehabilitationWHO Regional Office for Europe (2022)
Global Burden of Disease 2021 · 195 countries (2025)
2
~2 in 3 don’t complete their rehabilitationJack et al., Manual Therapy (2010); Sluijs et al., Phys Ther (1993)
3
6-9 months waiting in public rehabilitation (Italy) · non-urgent referralsCittadinanzattiva
Tribunale per i diritti del malato
4
Tele-rehabilitation in national guidelinesConferenza Stato-Regioni, Rep. Atti n. 231/CSR (2021)
5
Rehabilitation ~€270B, tele-rehab ~€5B +13%/yrGrand View Research, Rehabilitation & Telerehabilitation Market Reports (2024)
6
60% therapeutic exercise · 27% manual therapy · 0.9% massageFisioScience, Osservatorio 2025
survey of 959 private-practice physiotherapists
7
Telemedicine from 11% to 46% post-CovidMcKinsey, «Telehealth: a quarter-trillion-dollar post-COVID-19 reality?» (2021)
A10